Privacy Policy

1. What Information Do We Collect?

Personal data refers to information that can directly or indirectly identify you. It also includes anonymous data linked to information that can be used to identify you. However, personal data does not include data that has been irreversibly anonymized or aggregated, so it can no longer be used to identify you.

We collect and use only the personal data necessary to fulfill our legal obligations, support our business operations, and provide you with the requested services.

We collect information from you when you register on our website, place an order, subscribe to our newsletter, or participate in a survey.

When ordering or registering on our website, you may be asked to provide the following information: your name, email address, postal address, and phone number. However, you may also visit our website anonymously.

 

2. How Do We Use Your Information?

We use the information you provide for specific purposes as stated at the time of collection and as permitted by law. The information we collect may be used in the following ways:

  1. To personalize your experience (your information helps us respond better to your individual needs).
  2. To improve our website and shopping experience (we continually strive to enhance our website based on the feedback and information we receive from you).
  3. To improve customer service (your information helps us respond more effectively to your inquiries and support needs).
  4. To process transactions, including executing your payments and delivering purchased products or services.
  5. To administer a contest, special promotion, survey, activity, or other website feature.
  6. To send periodic emails, including order updates and occasional company news, updates, and related product or service information.

Legal Basis for Processing Personal Data

If you are located in the European Economic Area ("EEA"), our processing of your personal data is based on:

  • Your consent, pursuant to Article 6(1)(a) of the General Data Protection Regulation (GDPR) (EU) 2016/679.
  • The necessity of processing for the performance of a contract under Article 6(1)(b).
  • Compliance with legal obligations under Article 6(1)(c).
  • Our legitimate interests, as per Article 6(1)(f), unless overridden by your data protection rights.

You may withdraw your consent at any time via email, without affecting the lawfulness of processing based on consent before withdrawal.

 

3. Your Rights

  1. You have the right to access, correct, or delete your personal data. You may also restrict or object to further processing.
  2. You have the right to receive your personal data in a structured format and, where technically feasible, have it transferred to a third party.
  3. You may file a complaint with the relevant data protection authority regarding our processing of your data.
  4. To protect your privacy, we may request information to verify your identity before granting access or making changes to your data.
  5. In certain cases, we may be legally required to retain or withhold some of your data.
  6. You may exercise your rights by contacting us via email. We will respond within a reasonable timeframe.

 

4. How Do We Protect Your Data?

You are responsible for safeguarding your username and password. We recommend using a strong password and changing it regularly.

We implement security measures, including:

  • Secure Socket Layer (SSL) technology to encrypt sensitive information.
  • Secure storage of payment details, accessible only to authorized personnel.
  • Daily security scans by McAfee Secure by Symantec.

Your payment details are not stored on our servers after a transaction.

 

5. Do We Use Cookies?

Yes. Cookies are small files stored on your device that help us:

  • Remember and process items in your shopping cart.
  • Save your preferences for future visits.
  • Analyze site traffic to improve the website experience.

We may use third-party service providers, such as Google Analytics, to understand how users interact with our website. Google may process your data as described in their privacy policy.

You can adjust your browser settings to refuse cookies. However, this may affect certain website functionalities.

 

6. Do We Share Your Information with Third Parties?

We do not sell, trade, or transfer your personal data to third parties, except for:

  • Trusted third parties assisting us in business operations, provided they agree to confidentiality obligations.
  • Compliance with legal requirements.
  • Protection of our rights, property, or safety and that of others.

 

7. How Long Do We Retain Your Data?

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

 

8. Third-Party Links

Our website may contain links to third-party sites. These sites have separate privacy policies, and we are not responsible for their content or activities.

 

9. Terms and Conditions

Please refer to our Terms and Conditions for further details on website usage, disclaimers, and liability limitations.

 

10. Changes to Our Privacy Policy

We may update this privacy policy, and any changes will be posted on this page with the updated revision date.

 

11. Contact Us

If you wish to exercise any of your rights or have questions regarding this policy, please contact us via email: info.uk@merachfit.com